Give them nothing! But take from them everything! — 300

If you’re not willing to fight to win, why are you fighting?  If your goal isn’t 100% success, then what is your threshold for failure?  If a fight is worth getting into, then it’s worth winning.  Those who enter into a conflict with the express purpose of finding a compromise are advertising their willingness, their desire, to lose.   If you must negotiate, then negotiate from strength.