I’m um, this is my hospital. And my advice to you is, don’t get sick. — The Ghost And The Darkness

I always look to see if the people who work at a company not only recommend that you buy the product or use the service they provide, but also that they do as well.  If they don’t eat their own dog food, then why should you?  When someone comes out with the latest and greatest blastomatic or super-whiz-bang bullet for self-defense, I always want to find one of the guys who works the assembly line and ask if he would carry one of the pistols or use one of the bullets to keep his family safe.  I wouldn’t ask the guy who owns the company, or the guy who designed or tested the equipment.  They have too much wrapped up in success of the product, either financially or emotionally.  I mean the poor schlub who does his job and wants to go home safe at night.  If they don’t believe in the product, for whatever reason, then maybe there’s some reason you shouldn’t also.