“I should like to know about risks, out-of-pocket expenses, time required and remuneration, and so forth” – by which he meant: “What am I going to get out of it? and am I going to come back alive?” — The Hobbit

My Take – Qui Bono?  If you’re coming to me and proposing something, there better be a payoff, either material or otherwise.  Calories aren’t cheap, and if you’re asking me to expend them, you really ought to be able to lay out not only what you want, but also what you expect will be in it for those who take part in your little endeavor.  Maybe I’ll just get a good feeling in my gut from it, and that’s OK, but don’t tell me there are riches beyond my wildest dreams when I’ll be lucky to get out of it with all my teeth.

And if you’re telling me I’m not doing my part, you better be able to show me what I’m getting for the effort or expenditure.