If it is not right, do not do it, if it is not true, do not say it. — Meditations, Book XII

My Take – Sounds pretty easy, doesn’t it?  Unfortunately, we get caught up in “shades of gray” and forget that simple way of looking at things.  If it feels slimy, it is, and you shouldn’t do it.  If it sounds wrong, then it probably is, and don’t do it.  Thing is, if you can adhere to this high standard most of the time, you will be doing better than most people.  Even a little more effort toward being honest and respectable will make you stand out in most crowds.